For items sold in or with packaging at a physical retail location in this state:
If the item is sold in or with packaging under the brand of the item manufacturer or is sold in packaging that lacks identification of a brand, the producer is the person that manufactures the item.
If no person is the manufacturer of the item or is licensed to manufacture the item, the producer is the brand owners of the item.
For items sold or distributed in packaging in or into this state via e-commerce, remote sale, or distribution:
For packaging used to directly protect or contain the item, the producer of the packaging is the same as above.
For packaging used to ship the item to a consumer, the producer of the packaging is the person that packages the item to be shipped to the consumer.
Paper products that are magazines, catalogs, telephone directories, or similar publications, the producer is the publisher. If the paper product is sold under the manufacturer's own brand, the producer is the person that manufactures the paper product.
A person is the producer of a covered material as defined above except where another person has a mutually signed agreement with a producer that contractually assigns responsibility or in the case of a franchise, the producer is the franchisor, not the franchisee.